Hong Kong Illustration X Original Design Brands Exhibition


With the theme “IDNA”, which is the acronym of “Illustration”, “Design”, “New Form” and “Art”, the “Hong Kong Illustration X Original Design Brands Exhibition” brings to the Shanghai public an exhibition with creative design exhibits in a combination of graphic, three-dimensional, dynamic and interactive forms.  It aims to showcase how Hong Kong illustrators and Intellectual Property (IP) designers build their brands through design excellence and unlimited creativity which lead to business opportunities.

The exhibition is further divided into “i-Hong Kong” original illustration exhibition and “i-creative” design brand exhibition.  The first part features dozens of new illustration works created by 11 units of outstanding young and veteran Hong Kong illustrators for the exhibition.  These newly created illustrations are collectively displayed through a large-scale installation, demonstrating the illustrators’ virtuosity in visual storytelling.  The second part features 13 units of Hong Kong illustrators and brand designers of different generations through a wide array of exhibits, ranging from illustrations, illustration books, art toys, animations, comics, to licensing design works and related products.

The exhibition lasts for 23 days, and during the weekends, different participating Hong Kong illustrators and brand designers will host experience sharing talks, autograph sessions, and conduct workshops.  There are also fun augmented reality (AR) games in the exhibition to interact with visitors.

Details: click here
Enquiries: iDNA2019enquiries@gmail.com